How to start an online business today

Aspen Henriksen
Internet Provider Comparisons

Ignite your entrepreneurial journey! Learn how to start an online business today with tips on identifying your niche, crafting a plan, and more. Starting an online business can seem like a daunting task. Most people have NO clue how to do it. But this is what separates the dreamer from the true entrepreneur. If you're not adept at forming an operational digital business, achieving prosperity will remain elusive.

Exploring the e-commerce realm can be a challenging journey so we've set out to help demystify it for you.

Identifying your niche: The first step to starting a successful online business

Alright, let's get down to business. The initial move in launching an online venture is to pinpoint your speciality. Why? Statista reports that global e-commerce sales are projected to reach $6.54 trillion by 2023 so this is a massive opportunity to take the bull by the horns and get a head-start building your online business. Here are a few tips to get started:

Analyze the market

  • Analyze the market and identify gaps or areas you can fill with your products or services.
  • Spend time on social networking sites like Facebook, Instagram, and Twitter for inspiration and ideas about what customers want but aren't getting yet.
  • Visit online forums and read blogs related to your potential niche for inspiration and ideas about what customers want but aren't getting yet from existing businesses.
  • You could also check out popular items sold on other small-business web design platforms such as Etsy or Shopify for more insight into current trends within various niches.

Aim for uniqueness:

  • In this vast ocean of e-commerce competition, it's crucial that your brand stands out.

Tips to make it happen:

  • Create unique offerings or offer related products/services not easily found elsewhere.
  • Differentiate yourself through exceptional customer service and make trust-based marketing one of your important internet marketing strategies.

In essence, find something you're passionate about which also has demand in the marketplace. This will be key when setting up a successful online business because passion fuels persistence even during tough times while meeting market demands ensures profitability. Remember folks, a seasoned entrepreneur knows their audience inside-out before they launch any product/service line. Next stop? Developing a comprehensive plan that guides every decision you make along your entrepreneurial journey.

Developing a business plan: Your blueprint to success

Creating a successful online venture requires the production of an efficient business plan, akin to a GPS for your small enterprise on the web. Craft a compelling executive summary that screams, "Hey investors, we're awesome." Next, do some market research and figure out who's gonna buy from your online store.

Define how you'll operate and who's gonna do what. Remember, a solid business plan not only attracts investors, but also gives you a roadmap for growth.

Your guide through the online jungle

With over half of small businesses being home-based, you're not alone in this online adventure. Learn from the seasoned online entrepreneurs who've been there, done that.

Setting up your website

Your small business online needs a home, and that's where your website comes in. A well-designed site is crucial for any successful online business. However, functionality is equally as important as aesthetics. According to Forbes, 90% of startups fail due to lack of market need or insufficient funds. But having a functional, snazzy and user-friendly website can boost trust and credibility, leading to more sales.

Picking the right platform

The first step? Choose a reliable platform like WordPress or Shopify. These platforms make setting up an online storefront a piece of cake, even for newbies.

Determining your site structure

You'll want clear navigation so visitors can easily find what they're looking for on your small business site. A confusing layout could send them running back to search engines.

Focusing on user experience (UX)

User experience matters. Make sure everything, from load times (nobody likes waiting around) to the checkout process, runs smoothly. This will ensure visitors come back repeatedly.

If all this seems overwhelming, consider hiring professionals who specialize in helping small-business owners get their websites set up.

Now that we've covered how vital a functional yet aesthetically pleasing website is, let's move on to another important aspect – establishing payment options that make buying seamless for customers.

Establishing payment options

Imagine your online business is taking shape. You've identified your niche, developed a killer business plan, and set up an attractive small-business site that's user-friendly but you're missing one thing – MONEY! Here's how to get paid.

Select the right platform

The platform you choose plays a significant role in how payments are processed on your website. Some popular options include Shopify, Wix, and Squarespace, among others, that offer integrated solutions.

Credit card payments

A majority of successful online businesses allow credit card payments. Options like Stripe and PayPal are popular choices for this purpose.

Digital wallets

Digital wallets like PayPal or Apple Pay provide convenience to customers. They're quickly becoming essential features of any small online business.

Choose your providers

Consider multiple providers when setting up payment options. This will cater to diverse customer preferences. In addition, ensure they comply with PCI standards for secure transactions.

Integrate into your online storefront

Once chosen, integrate these systems into your website. A seamless checkout process can drive targeted buyers back again, increasing sales over time.

Now, take one more giant leap towards growing successful businesses. Your next stop? Promoting your venture. Get ready.

Promoting your business: The roadmap to success

So, you've got your small business online and running. Great. But now comes the real challenge – promoting it. Without effective promotion, even the most innovative businesses can fail to attract customers. How can you ensure your efforts are not in vain?

Email marketing: Drive targeted buyers with precision

A successful online business knows that email marketing is a powerful tool for reaching potential customers directly. Entrepreneur Media provides valuable insights into creating compelling emails.

Social media presence: Connecting with customers where they are

Your presence on social media sites like Facebook or Instagram isn't just about posting updates; it's about building relationships through trust-based marketing. Entrepreneur Media presents actionable steps towards establishing an impactful presence across platforms.

Growing successful businesses through online forums and article directories:

  1. Visit online forums: Engage with people who share interests related to your products or services.
  2. Leverage online article directories: Drive traffic back to your website by sharing informative articles relevant to what you offer.

Remember, growing successful businesses doesn't happen overnight, but being persistent and patient will surely pay off.


How do I start an online business step-by-step?

To start an online business step by step, follow these essential steps: identify your niche, develop a comprehensive business plan, set up your website, establish payment options, and promote your business using effective marketing strategies.

What should I sell?

You should start an online business based on what you're passionate about. This could be anything from selling handmade crafts to offering professional services or digital products.

How can I start an online business and make money?

To start an online business and make money, efficiently identify your niche, create a business plan, establish a website, choose payment options, and implement effective marketing strategies such as social media marketing, email marketing, and search engine optimization.


How to start an online business is a wonder to many but by following the above tips, you're sure to succeed. It's a journey of discovery. You begin by identifying your niche, exploring the needs and wants of your target market. A well-crafted business plan becomes your roadmap to success, guiding every decision you make along the way.

Your website should be created with great consideration and precision, presenting your brand to the world. Payment options need to be diverse yet secure, making transactions easy for customers from all walks of life. Promotion? It's not just about getting noticed but also connecting meaningfully with potential clients through effective marketing strategies.

If this feels overwhelming or if you're unsure where to start, don't worry, that's where HomeLinkd comes in handy! We help simplify one key aspect: finding the best internet connection for running your online business smoothly based on location-specific requirements. Whether it's fiber, satellite or broadband plans that suit you best - we've got them on a comparison chart for your convenience at HomeLinkd.

Let us help ensure seamless connectivity while you focus on growing your dream venture.

Written by:
Aspen Henriksen
Digital Storyteller

Aspen is a Digital Copywriter and Storyteller. When our pun-loving polyglot isn’t writing articles, she spends her time getting to know a brand's DNA or writing scroll-stopping copy that is research and insight-driven and resonates with people.

Discover the Best Plans for You

We have a wide selection of plans to choose from, so you can find and select the perfect one to suit your needs.

There's a deal for with fast, reliable and secure internet. With dozens of plans and bundle offer to choose from, you'll be spoilt for choice.

CenturyLink is your trusted provider of internet, home phone, and TV services. Whether you're at home or on the go, CenturyLink offer fast and reliable internet.

Get fast speeds, more data, and bigger savings on Viasat's reliable home internet plans!

EarthLink offer high-speed internet that’ll always keep you connected whether you're streaming your favorite shows or video chatting with friends.

AT&T offer you a variety of options to get the high-quality services you require, including DSL, fiber optic and fixed wireless networks, streaming and satellite TV services, and extensive 5G coverage.

Frontier, a leading provider of high-speed internet, TV, and phone services, offer various plans to fit your needs and budget.