A beginners guide to using TikTok in 2023

Aspen Henriksen
Internet Provider Comparisons

A beginners guide to using TikTok in 2023! Navigating the world of TikTok can feel like navigating uncharted waters. Truth is, when it's time to dive into this new world of short-form videos, many are clueless about where to start. This is what separates a casual social media user from a TikTok superstar. But if you don't understand how TikTok works and how best to use it, reaching that level will remain just a dream.

Navigating through the sea of hashtags and trends on TikTok isn't easy folks but that's why we've created this easy, step-by-step guide to unlocking the secrets of TikTok.

Why TikTok? Because it's more than just a social media platform.

TikTok is a global phenomenon, with billions of downloads worldwide. The number of daily active users on the app is mind-blowing and keeps growing!

Geographically, it spans continents. Countries like India, China, and the United States have a massive TikTok user base.

Remember those overnight fame stories? TikTok can launch careers and boost personal branding. The revenue generated by TikTok has skyrocketed too, thanks to its global popularity. Have we got your attention? Let's take a look at how to create your own TikTok account.

Setting up your TikTok account

Alright, let's get started. Your journey into the world of TikTok begins with creating an account.

1. To join TikTok, download the app from Google Play Store or Apple App Store.

2. Sign up with your contact information, email address, or through Facebook or Instagram. Take your pick.

3. Next, add some personal details - create a unique username and password for security.

4. Once logged in successfully, tap "Me" at the bottom right corner of your screen,

5. Select "Edit profile" and fill out all necessary information, including your bio and profile picture.


Crafting a captivating bio

Crafting an engaging bio helps attract more followers. So, to get started, consider mentioning the type of content viewers should expect from your profile. Next, showcase any achievements or interests that make you stand out. Remember, the goal is to give potential followers a glimpse into who you are and why they should follow. This completes the initial setup process. In upcoming sections, we'll dive deeper into making videos and growing your follower base.

Creating engaging content

The key to TikTok success is creating content that clicks with your audience. To do so, you need to know your TikTok demographic and make videos that appeal to them.

Next, you need to keep up with trends and challenges on the platform. If you're lacking inspiration, always remember that authenticity connects deeply with viewers.

Finding your niche

Identify a theme for your channel to attract loyal followers. For example, if you're into gaming, create fun game reviews or walkthroughs. Consistency in posting is key to engaging users and building an active following.

Growing your following

So, you've created a TikTok account and started making videos. What's next? You need to boost your followers. The more people who follow you on TikTok, the bigger impact your videos can have!

Tips for growing your follower base:

  • Create killer videos: The better your videos, the more likely they'll be shared. That means more followers for you.
  • Jump on trending hashtags: Ride the wave of popular topics to get noticed by users who are into those trends. Here's how to do it right.
  • Post like there's no tomorrow: Consistency is key. Keep uploading fresh content to keep your existing followers hooked and attract new ones.
  • Spread the word on other platforms: If you've got a solid following elsewhere, flaunt it. Promote your TikTok profile on Instagram, Facebook, and beyond.
  • Note: Promoting yourself isn't just about numbers, it's also about building relationships with fans and creating an active community around what you do.

TikTok tips and tricks you need to know

Ready for some TikTok secrets? Here they are.

Embrace authenticity. Your followers will love your genuine personality, quirks and all.

Hootsuite's guide on TikTok stats shows that users prefer real content over heavily edited videos. It's the secret sauce of any successful social media platform.

The next trick might surprise you... Create shorter videos. Yes, even though TikTok allows up to 60 seconds, research suggests that the most engaging ones are between 15-30 seconds long.

Duet with other creators. This feature lets you collaborate with others easily – boosting both profiles in one go.

TikTok bought Musical.ly back in 2018 and integrated its features into their app. This means music plays an important role on the platform. Songs often trend alongside popular hashtags or challenges. Use trending songs as background music for your video to ride along trends.

Finally, don't forget about analytics. TikTok provides detailed insights into how well each post performs – use it wisely.

Now that we've spilled some tips & tricks, let's delve deeper into leveraging hashtags & trends.

TikTok social media marketing strategy: Leveraging hashtags & trends

Let's dive into the power of hashtags and trends on TikTok.


The use of relevant hashtags is a key strategy to increase visibility on your videos. They categorize content, making it easier for users interested in specific topics to find you.

  • #TrendingNow
  • #FYP (For You Page)
  • #ViralVideo
  • Your niche-specific tags like #GamingLife or #HomeDecorTips

You can also create unique branded hashtags that resonate with your audience. This not only helps build brand recognition but also encourages user-generated content when followers start using them too.


Following trending challenges or themes could be an effective way to gain more views and engagement.

Analyzing performance & optimizing videos

Ready to level up your TikTok game? Dive deep into video performance analysis and optimization.

Step 1: TikTok analytics

Start with TikTok Analytics - it's like a crystal ball for your content. Get insights on your audience, content performance, and trending videos and create content based off this information.

Step 2: Unleash the power

Identify your top-performing videos. Likes, comments, shares, and views are your engagement superheroes. If certain content types are killing it, focus on creating more of that magic.

Create eye-catching thumbnails for each video. First impressions matter. Plus, edit captions if needed. Don't be afraid to make them better based on feedback.

Remember, video optimization is an ongoing journey. Stay active with analytics and be open to tweaks for long-term success.


How to use TikTok?

To use TikTok, create an account, customize your profile, and start creating engaging content. Utilize trending hashtags for visibility and analyze performance metrics to optimize your videos.

What is the growth strategy of TikTok in 2023?

TikTok's growth strategy in 2023 focuses on user engagement through creative content creation. It encourages leveraging trends and hashtags while focusing on community building and consistent posting.

How to use TikTok for beginners?

Beginners should start by setting up a profile on TikTok. Then, learn about the platform's features like filters or effects, create engaging videos using these tools, follow popular trends or challenges, and interact with other users.

What should I know before starting TikTok?

Before starting TikTok, understand that creativity is key. Know how to navigate itnterface, familiarize yourself with current trends, prepare for regular content creation, and be ready to engage with the community.


So that's that – a beginners guide to using TikTok in 2023! You've taken your first steps into the world of TikTok. It's quite a ride, isn't it? You now get why this social media platform is so popular.

Setting up an account? Check.

Crafting engaging content that resonates with your audience? You're on it.

Growing your following and building an engaged community has become part of your strategy.

You've even got the hang of leveraging hashtags and trends for maximum engagement!

And let's not forget those handy tips and tricks you've learned along the way.

Optimizing videos based on performance analysis? Done.

Now, remember: just like any other digital platform, success doesn't come overnight. Patience is key.

But don't stop here! There's always more to learn when it comes to navigating the ever-changing landscape of social media platforms like TikTok.

Ready for what's next?

Why not explore how internet connectivity can impact your online presence or streaming quality on platforms like TikTok? At HomeLinkd, we compare internet, fiber, satellite broadband plans so you can make an informed decision, tailored to meet all your streaming and video-making needs.

Check us out today - because better connectivity means a smoother content creation and sharing experience!

Written by:
Aspen Henriksen
Digital Storyteller

Aspen is a Digital Copywriter and Storyteller. When our pun-loving polyglot isn’t writing articles, she spends her time getting to know a brand's DNA or writing scroll-stopping copy that is research and insight-driven and resonates with people.

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